مجلة الاربعين المحكمة
The Arbaeen pilgrimage is one of the most significant annual events in Iraq, attracting millions of people from nearly every corner of the world to visit the shrine of Imam Hussein (peace be upon him). Pilgrims travel to the holy city of Karbala using various modern transportation methods, though many choose to walk on foot as an act of devotion. The holy shrines in Karbala provide comprehensive services, including food, water, accommodation, and transportation, to support pilgrims during their journey. This study aims to assess pilgrims’ satisfaction with these services and provide recommendations for their improvement. A multi-dimensional evaluation tool was developed, consisting of several key aspects, each measured through a set of questions in both paper and digital formats. The Instrument evaluated service quality to measure visitor satisfaction. The survey was distributed randomly to pilgrims at various main entry points of Karbala. Responses were analyzed using a data analysis software SPSS V3, and the findings, along with proposed recommendations, were presented and discussed. The study revealed that the majority of pilgrims were generally satisfied with the services provided. Additionally, the research included actionable recommendations to further enhance service quality and achieve optimal performance.